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Search Engine Copy writing:
Don't go too far - remember your visitors!

You’ve set up an attractive website. You’ve done your research and compiled a list of keywords and phrases that should ensure it gets top search engine ranking. All you have to do now is insert those keywords into your web content wherever possible, right? Wrong! It needs much more thought...

Using popular and relevant keywords will get you noticed by search engines, but once people find your website, the content needs to be written to grab their attention and entice them to read on.

The best website copy writing of course needs to include the right proportion of keywords, but only where they make sense and don’t sound forced. Repeating the same words and phrases too often results in writing that seems strange or laughable! Even worse, a reader will soon find it tedious and give up trying to understand what you are really trying to say.

For example, suppose your website is advertising chairs for people with back problems. Your keywords might include: ergonomically designed chair, back pain chair, back ache chairs, chairs for back pain, back care chair, best chair for back care, back pain relief, how to stop back pain, and so on.

You could write keyword rich copy and say something like:

The best chair for back care is an ergonomically designed chair that gives back pain relief. If you want to know how to stop back pain My Company’s chairs for back pain and back ache chairs are the best chair for back care.

But would that encourage potential customers to find out more about these chairs?

Probably not. It would be more informative and compelling to begin with:

My Company’s chairs are all ergonomically designed to prevent or ease back pain, so why not give them a try?

Most SEO experts suggest that keywords should make up 3% to 5% of a web page’s content. If you suspect you might have used too many, try reading your copy aloud. Does the language sound natural?
Is it how you would explain your goods or services to a customer if you were face to face?
Your content needs to sound believable; otherwise you will lose the interest of your reader.

Another important point to remember is that search engines can categorise too much repetition as spam.
If that happens to your website, your keywords will be useless.

Getting the balance right is crucial; enough keywords to get your website noticed in the search engines, but not too many that they make the content sound unnatural and non-compelling. The best course of action is to hire professional copy writing services to ensure you get it right; services that match marketing with search engine expertise. For the full website design and promotion package, contact Core Media Design.