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Latest articles

Why a Mobile Friendly Website is the Latest Must-Have

It is very likely that you, like countless others, access the internet on your mobile phone on a regular basis.
And so this means that your customers must be doing the very same thing.

Take a look at your website statistics and focus on browser type. What do you see? Safari? Dolphin? Bolt?

If so, this means your customers are viewing your website on iPhones, android devices or Blackberries.

So, how are they enjoying the experience of viewing your website on the go? Are they finding their way around easily? Can they access all the links and read all the content? Let’s hope so, because if not, you could be losing valuable business. Take a moment to view your website on a mobile device. How does it look? Worried? Then read on for some useful advice that could land you more visitor conversions because like it or not, a good proportion of your customers are definitely viewing your website from places other than a PC or laptop.

Become Mobile Browser Compatible

When access to the internet first became available via mobile devices, visitors didn’t expect a seamless experience. However, now they demand one. Ask your website designer to make changes to your site so that it can be viewed without issue on any of the mobile browsers, or consider having a separate mobile version of your site designed. You might even consider having an app developed to simplify access even further.

Deliver Immediate Access to Information

If you have a smartphone and you regularly visit websites whilst you are out and about, ask yourself why you feel compelled to visit a site there and then rather than waiting until you get back to the office or home to use the PC.

More often than not, it is because you want information instantly. Perhaps you need directions, you want to check the price of a property you’ve seen for sale, see whether an item is in stock, look up train timetables or service information or check the weather forecast or traffic reports.

Immediate access to information is therefore a must. If you have a mobile version of your site, only include the information that’s really useful to people on the go so that they don’t get bogged down in surplus detail. Check your website statistics to see which pages receive the most visits via mobile browsers.

Offer Easy User Input

It can be painfully slow entering text on a mobile device. If your website requires users to input information, make sure that they can do so by making selections rather than having to type everything. This will not only make the process faster but also eliminate the amount of errors input.

Remove the Things that Don’t Work

Flash and JavaScript applications don’t always work on mobile devices so many website designers who consider mobile viewing avoid them altogether in the website design process, or at least don’t include them on mobile versions of a site. Make the Changes and Experience the Benefits.

Failure to adapt a website for mobile users could end up costing your business dearly, so speak to a website designer for advice on how to match the expectations of your mobile visitors.